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What is Google My Business Profile?
Google My Business (GMB) is a free online tool that allows businesses to manage their online presence on Google. GMB provides businesses with a dedicated Business Profile on Google, which appears when users search for the business on Google Search or Google Maps.
The Business Profile includes essential information such as the business’s name, address, phone number, website, hours of operation, reviews, photos, and more. By claiming and verifying their Business Profile on GMB, businesses can ensure that their information is accurate and up-to-date. They can also respond to customer reviews and engage with their audience.
In addition to managing their Business Profile, businesses can use GMB to create and manage Google Ads campaigns, view insights and analytics data, and post updates and offers to their audience. GMB is a powerful tool for businesses of all sizes, as it can help them improve their visibility on Google, attract more customers, and grow their business.
How do you claim and verify your Google My Business?
Here are the steps to claim and verify your Google My Business profile:
- Go to Google My Business website: Visit the Google My Business website (https://www.google.com/business/) and click the “Manage now” button.
- Sign in or create a Google account: If you already have a Google account, sign in with your credentials. If you don’t have one, create a new account.
- Enter your business name and location: Enter the name and location of your business in the search bar. If your business is already listed, select it from the list of suggestions. If it’s not listed, click the “Add your business to Google” button and follow the prompts.
- Choose your business category: Select the category that best describes your business.
- Add your business phone number and website: Add your business phone number and website URL.
- Verify your business: Once you’ve added your business information, you must verify your business ownership. Google offers several verification options, including postcard, phone, email, or instant verification. The verification method will depend on the information you provided and your location.
- Complete your profile: Once you’ve verified your ownership, you can complete your Business Profile by adding additional information such as business hours, photos, and a description.
By claiming and verifying your Google My Business profile, you can ensure your business information is accurate and up-to-date. You can also manage your online presence on Google. This can help you attract more customers and improve your search engine rankings.
List of Google My Business terminologies?
Here are some common terminologies related to Google My Business:
- Business Profile: The online listing on Google Maps and Google Search when a user searches for your business.
- Verification: Confirm that you are a business owner or authorized representative.
- Google My Business Dashboard: The interface where you can manage and edit your Business Profile, view insights and analytics data, and more.
- Insights: Data and analytics about your Business Profile, such as the number of views, clicks, and phone calls.
- Reviews: The section of your Business Profile where customers can leave ratings and feedback.
- Posts: The feature that allows you to create and publish updates, events, and offers on your Business Profile.
- Q&A: The section where customers can ask questions about your business, and you can respond.
- Services: The section where you can list the services your business offers.
- Categories: The primary and secondary categories that describe your business help Google understand what your business does.
- Attributes: Additional information about your business, such as whether it is wheelchair accessible, offers free Wi-Fi, or has outdoor seating.
- Photos: The section where you can add photos of your business, including interior and exterior shots, products, and team members.
Understanding these Google My Business terminologies can help you better manage and optimize your Business Profile to attract more customers and grow your business.
Why should your business use Google My Business?
As an AI language model, I don’t have a business. However, I can tell you that if you have a business, you should use Google My Business (GMB) for several reasons:
- Increase visibility: Creating a Google My Business profile can increase your business’s online visibility in Google search results and Google Maps.
- Improve local SEO: Google My Business helps to optimize your local SEO, making it easier for potential customers to find your business when they search for relevant keywords.
- Provide accurate information: With Google My Business, you can ensure that your business information, including your address, phone number, and hours of operation, is accurate and up-to-date.
- Engage with customers: Google My Business allows you to engage with customers by responding to reviews, answering questions, and posting updates about your business.
- Get insights: Google My Business provides insights into how customers find and interact with your business, giving you valuable data to help you make informed decisions.
Overall, Google My Business is a powerful tool that can help you attract more customers, improve your online visibility, and increase your business’s success.